I help small/medium sized companies in the toy and hobby industries by applying my knowledge and experience in any of the phases of the toy production process.
Values
Experience
Provide companies with over 30 years knowledge and experience to unlock their full potential.
Personalisation
Offer targeted projects fully adapted to the specific needs of the client.
Commitment
No matter how complex your challenge is, I am fully committed to working with you, carry out projects and achieve the best results.
About me
Josep Pastor
"Head of SEEK4KEY"
I have been working in the toy industry for over 30 years, where I have held a variety of managerial positions, from multinational companies to family businesses, which has allowed me to gain experience in very different environments within the same sector. For over 10 years, I have offered all this experience to external companies with tailored services such as consulting services in different areas, this has helped me understand companies even more from the inside. I think I can say that I am a person with a respectable image in the industry, with no magic wand, but with a lot of experience, common sense and a strong involvement when I commit myself to a project.
Services
I can help define and implement the company’s commercial strategy, which may vary depending on the type of product, its origin, the internal structure of the company, etc.
The toy world is based on «the happy idea» or the «wow effect». The beauty of our sector is that any company can have access to the next «best seller» if it is able to identify a good idea and shape it. I have extensive experience with the inventor’s community, which provides access to hundreds of possible ideas, as well as in the negotiation of licensing agreements.
Another essential condition is that a good idea must be «manufacturable» at prices the market is willing to pay, and must comply with each country-specific requirements. In this regard, I also have access to a network of development and manufacturing companies capable of high quality and cost effective production.
The toy industry unavoidably suffers from pronounced seasonality which severely impacts companies in this space. Moreover, demand for certain products experiences both sharp increases and decreases due to trends and consumer interests. Therefore, it is paramount to avoid common pitfalls most notably the development of oversized supply chains which could prove costly during periods of lower demand. On the other hand, niche companies can see their sales increase dramatically but be limited because of non-scalable processes and protocols. I have seen many such cases and I strive to prevent this type of situations from happening again.
Clients
FAQ
I can help you identify the challenges that you will encounter along the way, and accompany you throughout the process in order to bring the product to the market at competitive prices and with the appropriate marketing and promotion. Then the market will decide. We do not have a magic formula, but we have the experience and know-how to take a project from the initial idea to the final product.
I have contact with more than 100 inventors worldwide, that we can brief according to what we are looking for and manage the proposals received to find the most suitable for the company. Once the concept has been identified, we can also collaborate in the search for the factories where the product is to be developed and manufactured.
I have a great knowledge of the main distributors worldwide with whom I have worked in various companies, which allows me to have access to present new products at any time, although it is important to follow the industry calendar to optimise the chances of success.
Need Help?
Let’s build something great together.
For any inquiries, questions or comments, please contact us.
